HELPING THE OTHERS REALIZE THE ADVANTAGES OF ICED OUT FASHION

The brainchild of Shinya Hasegawa, it helps make playful spins on pieces like anoraks, typical mountain parkas, climbing trousers and cargos, in addition to the normal streetwear staples like hoodies and graphic tees.Amsterdam’s Pop Trading Business started daily life – as a great number of streetwear labels do – for a skate shop stocking mul